The challenge of making your art works known

Many visual artists face up to the challenge of making their works known. With the proper professional networking, social connections and marketing opportunities, visual artists can boost exposure and clientele for their works.

Step 1

Compile a statement of your artistic goals and objectives. This statement should contain your qualifications, past work, artistic as well as future aspiration. Rehearse your statement so you can deliver it in a conversational way.

Step 2

Research other artists who work a similar genre or medium as you. You can search artist profiles, visit their galleries or shows and arrange to meet these artists in person to gain insight on their success. You are trying to enhance your own career, so write down the tips they give you.

Step 3

Make a business card featuring you as a visual artist. Include a photo of your original, and indicate your specific genre and media. Share them with anyone who expresses interest in your work or in art in general. Always carry your cards with you

Step 4

Create a dynamic web presence. Make sure your website has a unique name and print the links on your business card in full colour. Unless you are also a web designer, hire a professional to create your website for optimum results. A strong web presence is important to create a sound reputation as a visual artist.

Step 5

Obtain an entry-level job in the genre and medium of your choice, to gain professional understanding, ability, associations and a stronger web presence.

Step 6

Gain exposure needed to sell your artwork. Check newspapers, community centres, universities and galleries for exhibition opportunities, including art shows, contests, fairs and even flea markets, to sell your work. Have a stack of business cards available to hand out. Also, register with online artist and gallery networks like Square Gallery to display your work and connect with galleries, art dealers and prospective customers worldwide.