Many visual artists face up to
the challenge of making their works known. With the proper professional
networking, social connections and marketing opportunities, visual artists can boost
exposure and clientele for their works.
Step 1
Compile a statement of your
artistic goals and objectives. This statement should contain your qualifications,
past work, artistic as well as future aspiration. Rehearse your statement so
you can deliver it in a conversational way.
Step 2
Research other artists who
work a similar genre or medium as you. You can search artist profiles, visit
their galleries or shows and arrange to meet these artists in person to gain
insight on their success. You are trying to enhance your own career, so write
down the tips they give you.
Step 3
Make a business card featuring
you as a visual artist. Include a photo of your original, and indicate your
specific genre and media. Share them with anyone who expresses interest in your
work or in art in general. Always carry your cards with you
Step 4
Create a dynamic web presence.
Make sure your website has a unique name and print the links on your business
card in full colour. Unless you are also a web designer, hire a professional to
create your website for optimum results. A strong web presence is important to create
a sound reputation as a visual artist.
Step 5
Obtain an entry-level job in
the genre and medium of your choice, to gain professional understanding, ability,
associations and a stronger web presence.
Step 6
Gain exposure needed to sell
your artwork. Check newspapers, community centres, universities and galleries
for exhibition opportunities, including art shows, contests, fairs and even
flea markets, to sell your work. Have a stack of business cards available to
hand out. Also, register with online artist and gallery networks like Square Gallery
to display your work and connect with galleries, art dealers and prospective
customers worldwide.